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For a company to have good results in terms of marketing, it must pay attention to several details. One of them, which deserves to be highlighted, is the psychology of colors, that is, the impact that this element can have on customers. It’s true that every detail matters when it comes to marketing. In fact, a symbol or… Read more

It's no secret that digital marketing is a powerful tool for businesses of all sizes. When done correctly, digital marketing can help you reach a wider audience and generate more leads. But not all digital marketing is created equal. There are two main types of digital marketing: organic and paid. … Read more

Any company that works with sales needs strategies to make their conversion more effective and recurring. One of the elements that cannot be left out is the customer's purchasing journey, which helps to offer a more interesting approach. Each customer of a company is at a specific point of purchase. That … Read more

Technological advances and SEO strategies that have emerged in recent times have allowed companies to become more adept at content strategy. This caused competition between companies for the first pages of search engines to grow a lot, regardless of the segment. With increasing demand from the public, it has become essential to develop content for… Read more

E-commerce is a method of buying and selling that is here to stay, bringing many advantages to retailers and customers. For consumers, it is a way to buy products and services of the most varied types, without leaving home and receiving everything in the comfort of their home. For retailers, the platform serves as a channel… Read more

Employer branding is the use of a set of actions among a company's employees to promote retention, well-being and engagement. Any company that wants to have engaged consumers must first ensure employee involvement with the organization's value proposition. This is important because these people are on the front lines and… Read more