{"id":5755,"date":"2022-11-17T17:48:15","date_gmt":"2022-11-17T20:48:15","guid":{"rendered":"https:\/\/vtks.com.br\/?p=5755"},"modified":"2025-02-13T10:42:16","modified_gmt":"2025-02-13T13:42:16","slug":"como-funciona-a-jornada-de-compra","status":"publish","type":"post","link":"https:\/\/vtks.com.br\/en\/noticias\/como-funciona-a-jornada-de-compra\/","title":{"rendered":"How does the purchasing journey work?"},"content":{"rendered":"<p>Any company that works with sales needs strategies to make their conversion more effective and recurring. One of the elements that cannot be left out is the <strong>purchasing journey<\/strong> of the client, which helps to offer a more interesting approach.<\/p>\n<p>Each customer of a company is at a specific point of purchase. This means that needs will be different and, because of this, the way in which the buyer will receive support must take this into account.<\/p>\n<p>In fact, a consumer who does not yet know a store will not have the same attitude as one who is already paying for a <strong>asphalt marking paint<\/strong> at the establishment&#039;s cashier.<\/p>\n<p>Therefore, understanding the purchasing journey is essential so that communication with customers has fewer errors, is less aggressive or superficial.<\/p>\n<p>To understand what the journey is, how important it is and learn about how it works, this article will be very useful.<\/p>\n<h2>What is the purchasing journey?<\/h2>\n<figure id=\"attachment_5756\" aria-describedby=\"caption-attachment-5756\" style=\"width: 1190px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5756 size-full\" title=\"How does the purchasing journey work?\" src=\"https:\/\/vtks.com.br\/wp-content\/uploads\/2022\/11\/como-funciona-a-jornada-de-compra.jpg\" alt=\"Como funciona a jornada de compra?\" width=\"1200\" height=\"630\" srcset=\"https:\/\/vtks.com.br\/wp-content\/uploads\/2022\/11\/como-funciona-a-jornada-de-compra.jpg 1200w, https:\/\/vtks.com.br\/wp-content\/uploads\/2022\/11\/como-funciona-a-jornada-de-compra-300x158.jpg 300w, https:\/\/vtks.com.br\/wp-content\/uploads\/2022\/11\/como-funciona-a-jornada-de-compra-1024x538.jpg 1024w, https:\/\/vtks.com.br\/wp-content\/uploads\/2022\/11\/como-funciona-a-jornada-de-compra-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-5756\" class=\"wp-caption-text\">Image by drobotdean on Freepik<\/figcaption><\/figure>\n<p>Every customer who is going to purchase a product or service goes through a purchasing journey. In practice, this means that it goes through a path from before your decision to the period after the purchase.<\/p>\n<p>The customer journey emerged through market research that analyzed consumer behavior. There, it was possible to understand the factors that directly influence the conversion of a brand\u2019s sales.<\/p>\n<p>To understand it in a simpler way, it is interesting to realize that the customer&#039;s purchasing journey is a process that generally has four basic steps. Are they:<\/p>\n<ul>\n<li aria-level=\"1\">Learning and discovery;<\/li>\n<li aria-level=\"1\">Perception of the problem;<\/li>\n<li aria-level=\"1\">Knowledge and consideration of the solution;<\/li>\n<li aria-level=\"1\">Buying decision.<\/li>\n<\/ul>\n<p>In other words, a customer who likes coffee may wish to prepare the product in a more practical way in their daily life. To achieve this, he realizes that having equipment at home is essential.<\/p>\n<p>So, he knows the options he has to <a title=\"espresso coffee machine with professional grinder\" href=\"https:\/\/aluguel.supremocafes.com.br\/maquina-de-cafe-expresso-com-moedor-profissional\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><strong>espresso coffee machine with professional grinder<\/strong><\/a> and, given this, you can decide to buy to achieve your goal.<\/p>\n<h2>Know the importance of the purchasing journey<\/h2>\n<p>Since the purchasing journey is precisely about analyzing the customer&#039;s profile to offer the best possible approach, it is possible to say that it is extremely important to guarantee the company&#039;s success.<\/p>\n<p>In fact, the purchasing journey allows decision makers to be more focused on customers. Plus, it makes every step of the shopping experience much easier for potential buyers.<\/p>\n<p>Therefore, the purchasing journey proves to be an indispensable element for salespeople to be able to offer better support to the company&#039;s customers.<\/p>\n<h2>Understanding how it works<\/h2>\n<p>So that the purchasing journey can be more effective, knowing some points about how it works is essential. That said, the main ones will be mentioned below.<\/p>\n<h3>1. Information collection<\/h3>\n<p>When a customer arrives at the establishment, it is important to understand where they are in their journey. To do this, you need to master the stages of awareness, consideration and decision.<\/p>\n<p>A driver who needs to make the <strong>change of CNH category D to E<\/strong>, for example, arrives at the driving school needing support from salespeople to understand the process he will go through, so he can close the purchase.<\/p>\n<p>Therefore, the stage of collecting information is essential so that the salesperson understands more about the customer and can provide the guidance they need.<\/p>\n<h3>2. Identification of the stage of the purchasing journey<\/h3>\n<p>When the salesperson understands which stage the potential customer is at, they can apply the approach that makes the most sense at the moment.<\/p>\n<p>This way, he avoids situations that could be uncomfortable or aggressive just to sell. Therefore, understanding the customer&#039;s pain and then offering the solution is the ideal process.<\/p>\n<h3>3. Interact collaboratively<\/h3>\n<p>It is very common today that the buyer of a <a title=\"flour packaging machine\" href=\"https:\/\/automatizacao.vinhal.com.br\/empacotadora-de-farinha\" class=\"broken_link\" target=\"_blank\" rel=\"noopener\"><strong>flour packaging machine<\/strong><\/a> arrive at the establishment already knowing what you want or need. Therefore, the approach applied must be strategic to make the moment of sale more pleasant and effective.<\/p>\n<p>The salesperson must be able to understand what stage of the journey the customer is at and, as a result, be able to offer a more practical and efficient service to the consumer.<\/p>\n<h2>Final considerations<\/h2>\n<p>The purchasing journey is an important process for customers and companies, as it represents a path that the buyer will go through and needs support to make their experience the best possible.<\/p>\n<p>Therefore, one cannot fail to consider the <a title=\"information\" href=\"https:\/\/vtks.com.br\/en\/noticias\/\">information<\/a> brought in this article and improve the approach applied in your establishment, making the moment of purchase much more pleasant.<\/p>","protected":false},"excerpt":{"rendered":"<p>Any company that works with sales needs strategies to make their conversion more effective and recurring. One of the elements that cannot be left out is the customer&#039;s purchasing journey, which helps to offer a more interesting approach. Each customer of a company is at a specific point of purchase. That \u2026 <a title=\"How does the purchasing journey work?\" class=\"read-more\" href=\"https:\/\/vtks.com.br\/en\/noticias\/como-funciona-a-jornada-de-compra\/\" aria-label=\"Read more about How does the purchasing journey work?\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":5756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/vtks.com.br\/en\/wp-json\/wp\/v2\/posts\/5755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtks.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtks.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtks.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vtks.com.br\/en\/wp-json\/wp\/v2\/comments?post=5755"}],"version-history":[{"count":3,"href":"https:\/\/vtks.com.br\/en\/wp-json\/wp\/v2\/posts\/5755\/revisions"}],"predecessor-version":[{"id":5790,"href":"https:\/\/vtks.com.br\/en\/wp-json\/wp\/v2\/posts\/5755\/revisions\/5790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtks.com.br\/en\/wp-json\/wp\/v2\/media\/5756"}],"wp:attachment":[{"href":"https:\/\/vtks.com.br\/en\/wp-json\/wp\/v2\/media?parent=5755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtks.com.br\/en\/wp-json\/wp\/v2\/categories?post=5755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtks.com.br\/en\/wp-json\/wp\/v2\/tags?post=5755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}